GRINTA! With Local Filmakers

TICKETS

ADJACENT LAB MEDIA PRESENTS GRINTA!

“Grinta means grit. Never give up.”

Eros Poli
Olympic Gold Medalist, Team World Champion, Tour de France Stage Winner

Doors open 5:45 PM | Program Begins 6:15 PM

Join us for a fun and inspiring evening featuring the short documentary GRINTA! from first-time Boulder filmmakers Jay and Donna Crain and introducing Grinta for Life, a movement for midlifers.

Sponsored by Adjacent Lab Media, inGAMBA, and Pinarello.

The evening includes:
• Exclusive screening of GRINTA! Film
• Meet local filmmakers—Directors, Producers, and Director of Photography
• Introduction to Grinta For Life program. Through inspirational storytelling, evidence-based tools, and the support of an ever-expanding community, we will share our goal of helping 10,000 midlifers reconnect with and reclaim their identity to live longer, better.
• A conversation that matters with Dr. Greg Welk on finding grit and resilience in midlife to live healthier and happier on and off the bike.
• inGAMBA reps will answer questions and tell you more about their luxury European cycling trips.
• Pinarello reps will be on hand with beautiful, Italian Pinarello Dogma F bikes.
• Giveaways
• Sponsored group ride

THE FILM—The greatest Tour de France story you’ve never heard.

We all love an underdog tale. And we could all use a feel good story too. This film is both.

GRINTA! transports you to another place and time with a little-known story about heart and grit set in the beautiful vistas of Provence and Veneto, Italy in the mid 1990s.

In GRINTA!, Eros Poli, a towering Italian professional cyclist now in midlife, travels back to France on the thirtieth anniversary of when he defied all odds to a solo breakaway stage victory in the 1994 Tour de France on legendary Mont Ventoux.

The story is captivating and nostalgic for cyclists and non-cyclists alike, and is as much about family and romance as it is about action and sport.

-We experience a father’s unwavering support of his son
-We see how a chance encounter can turn into a decades-long love story
-And are along for the ride, experiencing the thrill as a larger-than-life man goes all in on a once-in-a-lifetime opportunity

This charming, funny, heartfelt film inspires us to believe that we all have the capacity to be unlikely heroes in our own stories.

THE MOVEMENT

Introducing Grinta for Life

Who were you before life told you who you had to be? What’s your purpose? Where do you go from here? Maybe you lost yourself somewhere along the way?

Boulder cyclist and entrepreneur Jay Crain had been having the same conversations over and over for the past six years with midlife friends. They were discussing concerns about physical and mental health, careers and relationships, facing their own mortality while caring for aging parents, and particularly around a loss of identity.

This generation’s transition into midlife faces challenges and opportunities that feel different.

Grinta for Life is based on Jay’s personal experience of coming back from a dire health situation by first reconnecting with his identity.

He’s developing the program with an old college buddy, Dr. Greg Welk, a Kinesiology PHD, 25-year college professor at Iowa State University. He is a published industry expert who started his career at the Olympic Training Center. His lifetime of scientific, evidence-based research became the foundation of Grinta for Life, a program which guides people through:

• reconnecting with their identity,
• rewiring their brain,
• rebuilding their bodies,
• on their journey to reclaiming their identity.

THE SPONSORS:

Adjacent Lab Media
Adjacent Lab Media was founded by Jay and Donna Crain, after 30 years of working together across fashion and technology. Their first film, GRINTA!, is being featured in festivals worldwide. Their docu-series sharing inspiring stories of midlife grit and resilience is in production now.

InGAMBA
inGAMBA offers genuine connections to the places you visit and the people you meet. You’ll live like locals and make lifelong bonds. inGAMBA isn’t just an amazing experience, it’s an entire community. And while even one tour in Italy, or Portugal, or Spain, can be the trip of a lifetime, it can be trips for a lifetime.

inGAMBA trips frequently sell out. If you’re up for doing something yet this year, or looking ahead to 2027, you are guaranteed an unforgettable time.

Pinarello
Pinarello was founded in 1952 by Giovanni Pinarello in Treviso, Italy. Known for crafting high-performance road, track, e-bikes, gravel, and mountain bikes with distinct designs, advanced carbon fiber, and a legacy of Grand Tour victories for top professional teams, embodying Italian style, innovation, and a “born to win” racing spirit.

Now with Fausto Pinarello at the helm, they are sponsoring Pinarello-Q36.5 Pro Cycling Team, a Swiss UCI ProTeam, featuring a new navy and gold livery on their Pinarello Dogma F bikes, with key riders like Tom Pidcock and Fred Wright, who will use SRAM groupsets and Zipp wheels for the season, marking a significant title partnership for Pinarello.

Utah Film Center, fiscal sponsor
Utah Film Center’s mission is to connect people, stories, and ideas through film exhibition, media arts education, and artist support, fostering a thriving local film community, building empathy, raising critical awareness, and providing access to diverse cinematic experiences.